Think about all the types of information that create professional development and that separate top performers from the average - customer success examples, sales wins & losses, strategic insights, competitive intelligence.
While most leaders understand that this is some of the most important information to share within a company, most companies leave such knowledge transfer to chance. Hopefully the right people went to lunch together that week and shared lessons learned. Maybe the right person will remember (and feel comfortable) to share an insightful customer anecdote on a conference call. Surely the open-floor-plan office will spur all the right conversations!
Unfortunately, most opportunities for sharing vital information within companies slips through the cracks. This results in lots of people having to learn every lesson themselves from scratch and significantly slows their development.
Most companies operate like humans did before the printing press – information was shared orally / locally but collective knowledge was built very inefficiently because there was no way to share information broadly at scale. Only after the printing press could large numbers of humans systematically advance upon learnings made by humans they’d never met.
We can now create a similar leap forward in how companies create institutional knowledge and spur professional development. It is now easier than ever to record and distribute information. Providing the framework of knowledge channels can make it simple to build a comprehensive ‘brain’ of things your company has learned. Your team will then systematically learn all relevant topics from the experts within your company as opposed to trying to figure everything out on their own.
Identify the knowledge channels that should be flowing through your organization. Start recording information, facilitate the flow of that information to all of the relevant people, and watch their development accelerate.